A nature inspired identity for family living.

Client: Millennial Developments
Role: Lead Designer
Deliverables: ​​​​​​​ Visual Identity, Full Marketing System, Marketing Campaign
Agency: Ace Project Marketing
The Nest at Findlay is a community focused development of 20 townhomes in Kelowna designed for young families seeking more space, comfort, and a closer connection to nature. The identity draws from a green palette inspired by the neighbouring wetland reserve, paired with clean typography and a simple bird mark to convey a sense of home and calm. This visual system carried through the full sales collateral package, including folder inserts and sales materials.
I also designed the creative for the pre launch email sequence, building early interest through a series of emails that introduced the neighbourhood, floorplans, and key amenities. As the project moved into sales, I developed a display campaign to support launch awareness, followed by a paid ads push with a promotional offer to help drive final sell through. The community has since sold out.