Nature centred visual identity & phased digital sales campaign.
Client: Millennial Developments
Role: Lead Designer
Technical Scope: Brand Identity Design, Digital Campaign, Email Automation
Role: Lead Designer
Technical Scope: Brand Identity Design, Digital Campaign, Email Automation
Key Deliverables: Visual Identity System, Print Collateral, Email Marketing Suite, Digital Ads
Agency: Ace Project Marketing
Agency: Ace Project Marketing
The Challenge
The Nest at Findlay is a development of 20 townhomes in Kelowna designed for young families seeking more space, comfort, and a closer connection to nature. The identity draws from a green palette inspired by the neighbouring wetland reserve, paired with clean typography and a simple bird mark to convey a sense of home and calm.
The Nest at Findlay is a development of 20 townhomes in Kelowna designed for young families seeking more space, comfort, and a closer connection to nature. The identity draws from a green palette inspired by the neighbouring wetland reserve, paired with clean typography and a simple bird mark to convey a sense of home and calm.
The Strategy
I designed the brand identity and the full sales collateral package, including folder inserts and sales materials. I collaborated with the marketing team to design the creative for the pre launch email sequence, building early interest through a series of emails that introduced the neighbourhood, floorplans, and key amenities. As the project moved into sales, I developed a display campaign to support launch awareness, followed by a paid ads push with a promotional offer to help drive final interest.
I designed the brand identity and the full sales collateral package, including folder inserts and sales materials. I collaborated with the marketing team to design the creative for the pre launch email sequence, building early interest through a series of emails that introduced the neighbourhood, floorplans, and key amenities. As the project moved into sales, I developed a display campaign to support launch awareness, followed by a paid ads push with a promotional offer to help drive final interest.
The Result
The integrated marketing and design strategy resonated by translating the project’s peaceful setting into a compelling family story. This phased approach supported a steady sales trajectory and the community has since completely sold out.
The integrated marketing and design strategy resonated by translating the project’s peaceful setting into a compelling family story. This phased approach supported a steady sales trajectory and the community has since completely sold out.
