Full identity & lot sales strategy.
Client: Mgmt. Group
Role: Designer
Role: Designer
Technical Scope: Visual Identity, Full Marketing System, Spatial Design
Key Deliverables: Visual Identity System, Gold Foil Brochure Booklets, Step by Step Buyer Guides, Presentation Centre Design, Lot Signage
Agency: Ace Project Marketing
Key Deliverables: Visual Identity System, Gold Foil Brochure Booklets, Step by Step Buyer Guides, Presentation Centre Design, Lot Signage
Agency: Ace Project Marketing
The Challenge
Rosevale Estates, a premium collection of lakeside homesites in West Kelowna, required a brand system that reflected a standard of quality while managing a custom build sales process. The challenge was to provide a visual identity that clearly communicated a land only offering while maintaining an elevated sense of prestige and natural connection.
Rosevale Estates, a premium collection of lakeside homesites in West Kelowna, required a brand system that reflected a standard of quality while managing a custom build sales process. The challenge was to provide a visual identity that clearly communicated a land only offering while maintaining an elevated sense of prestige and natural connection.
The Strategy
I led the visual identity and rollout, collaborating closely with the Project Manager to support development milestones and site specific signage. I developed a brand system using deep soft teals and restrained gold foil accents to create a tactile experience that resonates with premium buyers. To support the sales journey, I structured a brochure system and coordinated print production for individual builder handouts, ensuring a consistent language across the full sales journey.
I led the visual identity and rollout, collaborating closely with the Project Manager to support development milestones and site specific signage. I developed a brand system using deep soft teals and restrained gold foil accents to create a tactile experience that resonates with premium buyers. To support the sales journey, I structured a brochure system and coordinated print production for individual builder handouts, ensuring a consistent language across the full sales journey.
The Result
By simplifying a complex purchasing path into a visual journey, the identity supported both the initial launch and ongoing on site sales. Across print, digital, and environmental touchpoints, the brand presents a confident presence that bridges the gap between raw land and a finished luxury estate.
By simplifying a complex purchasing path into a visual journey, the identity supported both the initial launch and ongoing on site sales. Across print, digital, and environmental touchpoints, the brand presents a confident presence that bridges the gap between raw land and a finished luxury estate.
