High impact brand launch & transit campaign.
Client: Millennial Developments
Role: Designer
Technical Scope: Visual Identity, Environmental Graphics, Large Format Print Production, Transit Advertising Campaign
Role: Designer
Technical Scope: Visual Identity, Environmental Graphics, Large Format Print Production, Transit Advertising Campaign
Key Deliverables: Brand Guidelines, Bus Wraps, Presentation Centre Signage, Sales Collateral
Agency: Ace Project Marketing
Agency: Ace Project Marketing
The Challenge
As a key phase in Kelowna’s urban densification, Five Crossings required a contemporary brand system to position efficient, attainable homes as an intentional lifestyle choice. The challenge was to bring fresh energy to the micro suite concept and differentiate the development within a competitive market, requiring efficient solutions for pre sales and phased marketing rollouts.
As a key phase in Kelowna’s urban densification, Five Crossings required a contemporary brand system to position efficient, attainable homes as an intentional lifestyle choice. The challenge was to bring fresh energy to the micro suite concept and differentiate the development within a competitive market, requiring efficient solutions for pre sales and phased marketing rollouts.
The Strategy
I led the development of the visual identity and presentation centre environment, collaborating with the marketing team to ensure a unified system across all touchpoints. We prioritized a high volume of amenity renderings to help buyers envision themselves living in the social spaces. My support for rapid development milestones included close vendor coordination for a transit led campaign, featuring bus wraps and shelter graphics that resonated with the target demographic.
I led the development of the visual identity and presentation centre environment, collaborating with the marketing team to ensure a unified system across all touchpoints. We prioritized a high volume of amenity renderings to help buyers envision themselves living in the social spaces. My support for rapid development milestones included close vendor coordination for a transit led campaign, featuring bus wraps and shelter graphics that resonated with the target demographic.
The Result
The integrated strategy delivered a compelling brand narrative that translated into immediate market results. This approach supported over 500 unit selection forms and a 100% sell out within a two day launch window.
The integrated strategy delivered a compelling brand narrative that translated into immediate market results. This approach supported over 500 unit selection forms and a 100% sell out within a two day launch window.
