Building a brand rooted in modern, livable comfort.
Client: Lorval Developments Ltd.
Role: Lead Designer
Deliverables: Visual Identity, Full Marketing System, Campaign, Spacial Design
Agency: Ace Project Marketing
Role: Lead Designer
Deliverables: Visual Identity, Full Marketing System, Campaign, Spacial Design
Agency: Ace Project Marketing
Collina is a six storey, 177 home community in Kelowna’s Midtown district designed for first time buyers and young professionals who want practical amenities, welcoming design and easy access to recreation. The brand needed to feel familiar, friendly and grounded in everyday living.
I led the development of the visual identity and full marketing system, designing a cohesive framework that could scale across sales collateral, campaign materials, the presentation centre and large format signage. The system prioritizes clarity and approachability, ensuring information is easy to navigate while maintaining a consistent and recognizable visual language across all touchpoints.
Every element was designed with real world use in mind, aligning the brand with how people actually live and move through the sales experience. The result is a warm, accessible identity that supports strong market presence without overstatement.
